Beko was facing a perception gap, despite significant investment in quality and durability. We identified that Beko products could last so long they might outlive their owners. This insight led to a bold campaign featuring the "Beko Inheritance Addendum," launched across three markets. A key part of the campaign was the film we produced. Inspired by the resurgence of murder mystery films like Knives Out we highlighted Beko appliances as modern-day heirlooms. Despite a very quick production turnaround, the campaign was a huge success, achieving 2.8 billion impressions, 528 million in social reach, and 100 million in PR coverage. It also won a Clio!

Executive Producer: Bella E. Danon, Agency Producer: Chris Pencakowski, Director: Jack Howard, Production Company: Depo Films, VML UK

Executive Producer: Bella E. Danon, Agency Producer: Hussain Patel, Director: Tom Brown, Production Company: Mental Films, Wunderman Thompson UK

Beko Ramadan campaign. A 4 day mega shoot with hundreds of deliverables. Here are just a few of them.

Executive Producer: Bella E. Danon, Agency Producer: Aysin Ozkur, Production Company: Dat Film, Director: Zaeem Asad, Photographer: Serdar Tanyeli, Wunderman Thompson UK